Overview
A leading professional services consultancy is seeking a Associate Director of Content Marketing.
The Associate Director of Content Marketing plays a crucial role in developing and executing the firm’s content and implementation strategy across digital and print assets, which align with the company vision and resonate with target audiences. This key leadership role collaborates closely with economists, consultants, partners, and other stakeholders to deliver high-impact content that reflects client needs and drives business growth. This role reports directly to the Executive Director of Marketing and collaborates with experts, the marketing and business development team, and other administrative functions within the firm to ensure a cohesive and compelling brand story. The Associate Director will lead a small team with one editorial direct report.
Key Responsibilities
Content Strategy Leadership
- Design and author content and implementation strategies that effectively communicate complex economic concepts and insights to diverse audiences.
- Develop, implement, and continuously refine the overall content and implementation strategy across digital and print assets to align with the company’s mission, values, business objectives, target audience, and brand guidelines.
- Translate technical, economics-specific insights and data into clear, accessible language for non-technical audiences without losing nuance or accuracy.
- Publish engaging and SEO and AI search-optimized content, including articles, blog posts, website copy, social media posts, outbound emails, and newsletters.
- Use data insights, analytics, and feedback mechanisms to measure content effectiveness, optimize performance, and drive continuous improvement.
- Continuously monitor industry best practices, emerging trends, and updated content formats to consistently improve and innovate content marketing strategies.
- Create and manage editorial calendars to deliver timely content across various platforms.
- Oversee and provide guidance to one direct report, offering mentorship and support to uphold excellence in writing, foster creativity, and drive effective strategic execution.
Consultant Engagement and Collaboration
- Partner with consultants and business development and marketing colleagues to plan and execute content marketing activities that drive engagement and growth.
- Stay current on economic trends, market dynamics, and industry-specific issues for accurate and relevant content creation.
- Establish credibility by demonstrating both economic expertise and business acumen, positioning oneself as a trusted advisor in multiple capabilities and industries.
- Facilitate clear and engaging communication that connects complex economic analysis concepts, ensuring content resonates effectively with diverse audiences.
- Partner with internal teams, including business development and marketing, human capital, technology, and other firm functions, to coordinate content efforts that support cross-functional campaigns and initiatives.
- Collaborate with design team to bring thought leadership messaging to life with compelling designs.
Website Performance & Optimization
- Own the development and maintenance of content on the company website and all outward-facing marketing materials including case studies, newsletters, presentations, white papers, and social media to ensure messaging consistency and quality.
- Partner with designers, videographers, and other stakeholders to create visually appealing and multimedia-rich assets.
- Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations to increase the firm’s online presence across all digital channels.
Brand Voice & Quality Control
- Shape, maintain, and ensure brand consistency and compliance with the company’s style guides and voice across all content deliverables.
- Ensure all content meets editorial standards, is factually accurate, well-written, and aligned with strategic goals.
- Develop and implement the firm’s global advertising strategy.
Skills, Knowledge & Experience
- Candidates should hold a Master’s or PhD degree in Economics, Finance or a related discipline, with a strong academic record.
- At least 4 years of prior relevant experience with a strong background in an economic consulting, government or regulatory setting.
- Experience of writing consulting reports or expert reports for legal proceedings.
- A proactive, entrepreneurial attitude to developing contacts, relationships with clients and potential clients.
- Native level English is required; other languages are desirable.
- Excellent interpersonal, oral and written communication skills, and to enjoy solving analytical and empirical problems and have exceptional creative, critical thinking and technical skills.
Company Benefits
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. A competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
