Overview
A leading global economics consultancy is looking to appoint a Senior Director of Marketing and Business Development to join one of its US office in Boston, MA, Chicago, IL, New York, NY or Washington DC.
The Senior Director will be responsible for shaping the business development strategies, marketing, and brand positioning, as well as creating implementation plans and budgets that align with organization’s long-term vision. This role will also provide strategic oversight for the firm’s functional areas, including business development, events, CRM, communications, digital, and visual design. It offers an exciting opportunity to work with a talented team of professionals, enhancing current services and continuing to align them with the company’s evolving business needs.
The ideal candidate will have a deep understanding of professional services and market trends, and strong leadership skills to help achieve firm goals.
Key Responsibilities
- Provide strategic vision and leadership to develop and implement comprehensive marketing and business development strategies, in collaboration with firm and practice area leadership, that align with business goals.
- Maintain a strong and current understanding of the economic consulting market including market trends, competitor activities, and customer behaviors adjusting as necessary throughout the year.
- Develop annual integrated marketing and business development strategies by crafting go-to-market approaches for the firm; aligning resources to execute that strategy while monitoring success.
- Expand the global brand through innovative initiatives for different markets, legal practices and geographies.
- Work with business unit heads, practice leaders, partners, and individual senior consultants to create industry, service, product, or consultant-centric marketing strategies to drive new business.
- Develop and implement internal marketing guidelines and initiatives for the firm that fosters collaboration and information sharing.
- Lead and advise on external communication strategy related to public relations.
- Lead, develop, and mentor a global high-performing multidisciplinary marketing team to foster a culture of creativity and excellence. This includes setting and overseeing the execution of short- and long-term strategies, structuring the team to address the changing needs of a growing organization, and ensuring a strong pipeline of talent.
- Develop and manage Marketing team annual budget, allocating resources to effectively maximize ROI.
- As a member of the Corporate Services leadership team, collaborate with other department heads and leadership teams to ensure marketing strategies are integrated into the overall business operations.
Skills, Knowledge & Experience
- Bachelor’s degree required, Master’s degree a strong plus
- 15+ years’ marketing/communications/business development experience within a professional services firm focused on the legal industry or at a law firm
- 10+ years in a leadership role with demonstrated ability to develop and retain people and manage projects effectively
- Experience expanding into new markets and successfully launching and positioning new service lines
- Proven track record with business development in professional services space; knowledgeable about current trends in professional services and more broadly
- Knowledgeable about current trends in marketing communications, both in professional services and more broadly
- Proven success in a highly collaborative and consensus-driven organization
- Ability to project personal credibility, professionalism, and a high degree of integrity among firm leadership and clients
- Highly collegial, approaches situations with curiosity, and is open to feedback
- Pride in working within a high-quality, high-integrity organization
- Outstanding verbal and written communication skills
- Excellent strategic thinking and problem-solving abilities
- Strong planning, budgeting, and project management skills required
- Travel, and off-hour work, are required on an as-needed basis
Person Specification
- A keen interest in international affairs and business;
- Outstanding communication and interpersonal skills;
- Ability to work both independently and as part of a team;
- A proactive, can-do mindset and willingness to work outside job specifications when required;
- An ability to thrive under pressure and work to tight deadlines;
- Maintains a high level of professionalism in all areas of work;
- Responds well to development feedback.
