Overview
A leading software-focused investment firm is seeking a Social Media Manager to join its San Francisco, CA office.
The Social Media Manager will lead and grow the firm’s presence across LinkedIn, X, and YouTube, and spearhead the launch of a new Instagram account and LinkedIn newsletter. Reporting to the SVP of Communications & Marketing, this role will manage the firm’s social media strategy, create high-quality content, and drive engagement with a focus on LPs and the broader technology and investment audiences.
This individual will collaborate with the Communications team, video editors, and portfolio company partners to produce impactful content that aligns with the company brand and voice. The role requires a strategic, creative, and detail-oriented professional who thrives in a fast-paced, collaborative environment.
The firm prides itself in hiring and retaining exceptional talent to build partnerships for success. It’s track record of excellence stems from an entrepreneurial spirit, a differentiated approach, and a dynamic culture. The firm offers long-term career growth opportunities, challenging work, and a collaborative environment — with the promise of creating something special and significant.
Key Responsibilities
- Lead and execute the firm’s social media strategy and manage day-to-day activity across LinkedIn, X, YouTube, and Instagram.
- Design, create, and publish platform-optimized social media content with visual assets, in partnership with the Communications team and creative vendors.
- Create, maintain, and own a comprehensive social media calendar aligned with company priorities, campaigns, and key events.
- Support executive social media presence, including content creation and profile optimization.
- Partner with portfolio companies to support their communications and marketing needs and ensure alignment with company messaging and strategy.
- Work with Legal and Compliance to ensure all social media content meets regulatory requirements and receives necessary approvals before publishing.
- Develop and manage organic social media campaigns with an “always-on” approach to maintain consistent audience engagement.
- Partner with an external agency to develop and execute a paid social media strategy, including audience targeting, budget management, and performance optimization.
- Track, analyze, and report on performance metrics; establish KPI benchmarks and provide actionable recommendations for optimization.
- Identify and pilot innovative content formats to enhance audience engagement.
- Stay ahead of changes in platform algorithms, emerging trends, and industry best practices to maximize reach and engagement.
Skills, Knowledge & Experience
- 5–10 years of experience managing social media, preferably within the private equity, alternatives or investment management industry.
- Demonstrated success developing social campaigns that increase brand awareness, promote engagement and drive sales/support fundraising.
- Understanding of the private equity and LP marketplace, including the regulatory and legislative landscape.
- Proven success growing social platforms and building engaged audiences, with measurable results in reach, engagement, and audience quality.
- Expertise in LinkedIn, X, YouTube, and Instagram, with knowledge of paid advertising tools and strategies.
- Strong writing, storytelling, and creative skills; proven experience designing and producing social media content, including graphics, videos, and other visual assets.
- Proficiency with content creation tools and analytics platforms, and ability to use data to inform strategy and report on ROI.
- Ability to work effectively with executives and maintain professionalism and discretion.
- A self-starter who thrives in a fast-paced, highly collaborative environment.
- Bachelor’s degree required.
